Monster Energy is way more than an energy drink. Led by our athletes, musicians, employees, distributors, and fans. Sometimes you just need that boost, that push, that focus… that punch of energy to get you going. You need Monster.

Most companies spend their money on ad agencies, TV commercials, radio spots and billboards to try tell you how good their products are. At Monster, we do things differently — because Monster Energy is not just a drink. It’s a lifestyle in a can.

We support the scene, our bands, our athletes and our fans.  We back athletes so they can make a career out of their passion.  We promote concert tours, so our favorite bands can visit your hometown.  We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.

Monster is the relentless pursuit of victory, being your best, being at the top of your game. It is the most badass energy drink on the planet.

Monster is the world’s greatest skiers and skaters, boarders and bikers, rockers and racers, gamers and Girls.

Monster Energy — Unleash the Beast!