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About Us

Who we are

HRA is one of the South’s fastest growing convenience store retail associations, representing more than 3500 retailers and 40+ partners in the entire southeast. HRA brings together the collective bargaining power of our members with the brand power of preferred vendors for a win-win scenario for both parties.

Why we stand out 

Our members get exclusive access to discounts, incentives and rebates, while our vendors get an opportunity to build brand equity and brand loyalty. A unique and direct way for a brand to easily communicate with store owners, HRA membership gives store owners the power of a group with a single representative that can communicate on their behalf. We get our members a better bottom line and put more money in their pockets!

Core Values

Agility

Reliable service from a wide network of partners and vendors.

Transparency

All members are able to receive business critical and operational data at their fingertips.

Innovation

Always thinking about our members and employees to improve their experience. 

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Strength in numbers

3K+

Committed

Members

40+

Partner Vendors & Service Providers

2012

HRA IS FOUNDED

HRA's vision was formed and founded to serve Georgia retailers by Chirag, Nirav, and Amit!

2013

Building the foundation for Growth

Gained our first member store and 2 vendors / partners.

HRA Membership isn't just about the vendor deals and rebates. Our goal is to bring our members greater success. Membership gives store owners the power of collective with a single HRA representative that communicates on their behalf earning our members lower prices, higher profits, and solved problems.

We only succeed through the success of our members.

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